Paper and Printing

All about Paper & Print - Myth Busting and Reality

Introducing another website that promotes the use of paper and boards prompted me to question the integrity of the industry that Just-Printing is a part of. Whilst we are an eco-friendly printing company with the certifications and practical procedures to support that claim it was a worthwhile exercise to take a harder look at where our pulp comes from and to dispel some of the myths that surround it.

Using less paper will save the forests of the world

  • The paper industry contributes to maintain and nurture forests.
  • The paper industry practices and encourages sustainable forest management.
  • The paper industry is not responsible for the depletion of tropical forests.

From all the wood extracted from the world’s forests approximately 11% is used directly by the paper industry. Rather than take whole trees the branches that are trimmed to keep trees healthy are used for paper making, as is the residue wood chips residue from saw mills. In fact The Food and Agriculture Organization (FAO) estimates that the annual increase of forest cover in the EU 27 member countries is almost 503,000 hectares per year.
Half of Europe’s forests and 92% of forests owned by paper companies are certified for sustainable forest management condemning illegal logging related corruption and criminal activities.

We should only use recycled paper

  • Europe is the world leader in paper recycling.
  • To keep the recycling process going fresh fibres are needed.

Paper is the most recycled material in Europe with 70% of paper in Europe collected for onward recycling. Year after year paper recycling rates continue to rise and when fibres can no longer be used they can be converted into renewable or green energy. It is estimated that paper can be recycled four to eight times on average before the fibres are no longer useful. Fresh fibres are therefore required to maintain the paper cycle. Different types of material also require a combination of virgin and recycled fibre to ensure the finished product is fit for purpose.

Paper is old fashioned and a dying medium

  • Paper is innovative.
  • The paper sector is a modern industry.
  • Young people* still use and value paper.

Whilst the internet and digital communication is prevalent in young people’s lives paper is still the preferred choice for certain items of use: emotionally (love notes, autographs, letters), trust (contracts, magazines) and organisational issues (shopping list, note-taking) . In fact, 70% of young people think it is useful and necessary. Most young people also see the recycling potential of paper and choose it over other non-easily recyclable products.
* Between the ages of 16 and 26 


For further information have a peek at these very informative sites:-