Posters have long been recognised as an effective communication tool, so strong design and good quality poster printing can reach a wide audience quickly and efficiently.

There are many elements which make a memorable poster, from layout, text, typeface and colour to the images used. Appeal and clarity are two key considerations for poster printing and as we know, a picture paints a thousand words so it’s especially important to get your image right.

As poster printers we know that a poster is a simple and affordable way to communicate and get your point across effectively.
However, it’s essential that your poster artwork has the desired effect – as professional poster printers, we know a thing or two about maximising visual impact. Sticking to the key principles of design – making artwork that is appealing and effective – will ensure that your poster gains maximum attention for all the right reasons.

Why typography can make or break a print poster

When creating a print poster, or a leaflet, brochure or flyer for your business, it’s important to get every aspect of the design right in order to draw people’s interest. But while features such as images and colour are key for print posters and other marketing materials, it’s also important not to overlook the typography used in the design.  Typography combines elements of the overall branding of any piece of promotional material, be it a poster, flyer, blog post or a letter, as it evokes a certain feeling for the reader and it can engage and retain interest.