As online flyer printing experts we regularly help sports teams and clubs promote themselves, because developing a strong membership is an important target of any sports club.
According to statistics from Sport England there are now 140,000 sports clubs across England and we’re known to be a nation of sport enthusiasts, so how come attracting new club members can be so challenging?
A proactive way to recruit new members to your club is to embark on an online flyer printing exercise – after all, without a thriving membership it is very difficult for a club to develop and prosper to reach its full potential.
So, what are the benefits of using the services of online flyer printing experts?
A well-executed online flyer printing campaign can be an effective and cost-efficient way of raising awareness of your club or group amongst the wider community, as flyers can be distributed by mailshot to a defined geographical area.
Identify the motivations, and barriers, of your target demographic
Before appointing a reputable online flyer printing company, take some time to consider what drives people to join sports clubs – and what might be holding them back from joining yours – to help you focus on how to write the content of your leaflet or flyer. Here are a few factors to consider, when creating your flyer:
• Fitness – focus on the health and wellbeing aspect of being a member of a sports club.
• Leisure time – participating in sport and team activities is fun and enjoyable.
• Sociable – highlight the social benefits of sports club membership.
• Frequency – disclose how frequently your club practises/plays and how much time commitment is required.
• Age group/s – provide details, if necessary, of any age boundaries or restrictions; or conversely highlight if your club is open to all ages.
• Competitive level – it’s helpful to indicate the competitive level your club operates at, or what future aspirations you have.
• Financial considerations – an estimate of how much membership fees cost and whether there is an opportunity to be subsidised.
Use your online flyer printing campaign to engage with the community
You may have an idea of your ideal prospective member but it’s also worth considering that, with online flyer printing activity, you can target a diverse section of the community; as well as active players, you might find that it’s helpful to appeal for volunteers, or even sponsors, at the same time.
Make your first impression count
As online flyer printing experts, we know a thing or two about designs which work. For your flyer to capture attention, think dynamic imagery which looks enticing and include all relevant contact information and a ‘call to action’, such as liking on Facebook, registering interest in an upcoming trial day or joining with a discounted membership fee during a set period.
Online flyer printing to get your club noticed!
Whilst engaging the services of an affordable online flyer printing company, you should also consider creating postcards or posters to maximise coverage. Besides a mailshot of the local area, postcards or posters could be positioned within sports centres and gyms, schools and colleges, community notice boards and in relevant shops, such as sports retailers to further boost exposure.
A low-cost online flyer printing service
Just-Printing offer an exceptionally affordable, hassle-free online flyer printing service.
Besides being an online flyer printing company we also offer leaflets, postcards and posters: handy to know, if your club needs anything like this in the future.
If you require any advice, or just want to find out more about our online flyer printing service, please give us a call and speak to a friendly member of the Just-Printing team on 01903 742003 or click here.