We all know how simple and effective it can be to design and print postcards to promote a company, offer or service; postcards can either be positioned within a shop or premises, or distributed by hand or post, to gain maximum exposure.
At Just-Printing we print postcards for many different business types, both large and small, and for a diverse range of seasonal and annual commercial activities, such as Valentine’s Day.
Why print postcards for Valentine’s Day promotions?
Romance is big business. Statistics indicate that in 2014, Britons spent in excess of £1 billion on wooing their lovers: Valentine’s Day is therefore a great commercial opportunity!
Some of the most popular Valentine’s Day gifts include flowers, chocolates, a romantic dinner or break, Champagne and jewellery so, for businesses which specialise in these products or services, it’s essential to stand out from the competition.
Because we print postcards on a very regular basis we see lots of different promotional campaigns. Here are our Valentine’s Day marketing ideas to help you and your business feel the love this year!
Restaurants, hotels and bars
Restaurants and bars can boost sales by creating a Valentine’s Day offer, such as a fixed price menu, free glass of bubbly on arrival or a special cocktail offer and then simply print postcards to promote this. Hotels can also create an appealing package, such as free breakfast or access to spa and leisure facilities and, again, print postcards to publicise it.
Independent jewellers, chocolatiers, gift and card shops
If you’re competing with the high street and online giants then offer something that they can’t. Print postcards to advertise a ‘personal shopper’-type consultation for those who struggle to choose the right gift; or perhaps a well-priced or customisable gift package or luxury gift-wrapping service.
Print postcards to advertise that you offer free delivery to nearby locations or use postcards to launch a competition for a random giveaway or prize draw for a beautiful bouquet.
Beauty and hair salons
There are numerous options, when it comes to Valentine’s Day promo ideas for beauty and hair salons. You might print postcards or flyers aimed at women, to advertise a competitively-priced ‘pre-date’ treatment package. Alternatively, you could print postcards to highlight a special Valentine’s Day pampering gift which could appeal to either gender.
Print postcards – our advice for other types of business
If your business is non-consumer, or doesn’t naturally lend itself to Valentine’s Day, you can still cash in with a little creativity!
We regularly print postcards and flyers to promote the offers and services of companies which aren’t necessarily associated with specific annual events. Here are some tips, if you decide to print postcards to promote your business ahead of Valentine’s Day:
1. Create a buzz – give away a diamond to one lucky customer!
2. Include a special discount code
3. Get your offer out there quickly, to beat the competition
4. Make the terms and benefits of your offer clear
5. Make a cut-off deadline
6. Design and print postcards to appeal and engage with your target audience
7. Think of something different and unique if possible
8. Make your design stand out and recognisable
When you come to design and print postcards, use fitting imagery and play on words to build an association with Valentine’s Day and ensure that your offer is recognisable for your target audience. Alternatively, you might opt to be humorous and go along the lines of an anti-Valentine’s Day theme: with a little innovation, almost any business can benefit!
Low-cost, high quality printers you can depend on
At Just-Printing we offer a simple and hassle-free online order portal and 48 hour express turnaround for those seeking to print postcards, posters, business cards, flyers or leaflets.
For friendly advice, or to find out more about the range of services we provide, please give one of our team a call on 01903 742003 or click here.