One of the most commonly used folded leaflets in the whole of leafletdom - the 6 page DL. A magestic and useful leaflet if ever there was one! 6 pages of generous space to use for images and text, with enough room for a tad of white space to perfectly show off your lovely pictures.

This folded leaflet printing is a good example of the use of white space, text and pictures.  Printed on our Premium 150gsm silk art also does the picures justice and makes the colours bloom - useful for a business selling garden make-overs!

In 1921 the phrase “a picture paints a thousand words” was coined by Frederick Barnard describing the effectiveness of using graphics in advertising. And he wasn’t wrong. Designing for the web has the benefit of plenty of white space for including all of your graphics and allows for varied ways to promote your message or products. Designing for print however does not have that luxury. Often there is limited opportunity for graphics and it falls to the words, the typography, to make an impact on your audience.

In print design typography is a crucial element. Typography essentially involves the application of organising, arranging and adapting type. In print, typography doesn’t have to be dull and lifeless. It has the opportunity to be stunning, imaginative, inspired and colourful. There are plenty of ways to enliven your printed piece through typography; innovative and original layouts, colour variations, inspired use of fonts plus more besides.

We have become a nation of savvy shoppers. We know where to go to get the best deals, we check voucher sites before making a purchase online and whilst we once shunned loyalty points and vouchers they have now become valid currency in the game to get more for less.

So as a business what should we be making of this phenomena? One thing is clear – to get more business it has to be attractive to potential new customers and rewarding to existing ones.  These days it doesn’t matter what type of business you are in, you are in a very competitive market! From cafes (free coffee for every 6 purchased) to holidays (stay 6 nights and get one free) if you do not have an edge then the consumer will click or walk away…..

However frustrating this seems to the small business owner the aim is to lure new customers in and then use that opportunity to demonstrate why they should keep coming back to you.  It may take a one off knock-your-socks-off deal but this could be worth every penny in repeat business.

At Just Flyers we have seen that the Loyalty Card is also making a comeback and is an ideal way for customers so see their points/rewards notching up.  Points awarded for purchases above a certain spend will often result in a little extra being put through the checkout just to ensure that the valuable loyalty stamp is inked on to the card. And in terms of relationship building Loyalty Cards are a cost effective way of engaging with the customer, gathering data and making collecting points fun – after all, everyone gets a prize at the end of the game!

Likewise, a voucher for money off the next purchase is always a winner, and perhaps an opportunity to cross sell products that complement the item bought originally. 

Whatever voucher or loyalty scheme you decide to embark upon at Just Flyers we have the product that will start you off.  Finally, remember to always print flyers with a purpose – the purpose of getting people to sample your products or services – and achieve that purpose by including an offer that sets you apart from the competition.

Spring has certainly sprung after a very long, wet and uninspiring winter. So seeing a brand new crop of shiny new leaflet printing coming through has really cheered us all up - especially when they are to promote one of our favourite topics - food! Specifically to promote the upcoming events at a supper club what better way to entice your would be guests than with a carrot. Leaflet printing is such a great tool for promotions, and this 6 page DL leaflet print ensures there is plenty of space to go around; no starter size information here. This leaflet tells you all you need to know and has all the ingredients for a great marketing tool. For more folded leaflet print have a look at all of the options available on our website.

What could be better to advertise the fact that Spring has finally arrived than these mouth watering premium gloss leaflets. Even if you put to one side the fact that rhubarb might not be high on everone's list of favourite fruits, you have to admit that this image is inspiring!  This A5 leaflet print is on our premium 150gsm gloss art and printed litho with vegetable oil based inks, which seems appropriate.  I also like the call to action on this leaflet.  The entreaty to 'pick me up' is really rather tempting in two ways - firstly to pick up the lealfet and use the information later and also to nip in to the farm shop and pick up some freshly picked rhubarb. Yummy!