The unstoppable rise of café culture in our towns and cities means that cheap flyers are an important marketing tool for independent coffee shops, cafés and bake houses as they compete against the larger, well-known names for a slice (or perhaps that should be a cup) of the business.
The increasing appreciation of this humble little bean means that it’s not a simple choice between ‘the brand names’ and a smaller independent business. We’re getting much better at knowing our Bolivian from our Burundi, so smaller, independent cafés and coffee shops can use the power of cheap flyers to woo their customers with offers, promotions and deals.
Cheap flyers can really boost your marketing efforts
Handing out cheap flyers in the street, or having a reciprocal arrangement with other businesses where you each display each other’s cheap flyers is a really cost-effective marketing strategy.
Size matters: how big or small should your cheap flyers be?
Size does matter. Whether you opt to hand them out in the street or plan for them to be picked up and taken away, A5 is an excellent size for cheap flyers as it is neither too bulky yet provides enough space to engage with the recipient.
What information should be on your cheap flyers?
First of all, an eye-catching design should be high on your list to ensure that your cheap flyers grab attention and encourage the reader to find out more. Ideally, you want the recipients of your cheap flyers to hurry to your business, so consider carefully what you want to say and give a time-limited deal. Don’t bombard them with information; give enough to pique their interest so that they will come and find you. You may want to include a small map too, as well as the essentials of name, address, phone number and website.
Cheap flyers are great for promoting offers and events
Just one of the advantages of using cheap flyers is that you can promote your short-term offers and promotions in a cost-effective way. Launching and promoting loyalty cards or a voucher scheme is also made easy with cheap flyers.
Maybe your coffee shop is hosting regular events such as cake-making classes, holding poetry readings or is a meeting hub for a local group. Your cheap flyers can be used to spread your message quickly and easily thus increasing footfall with low outlay.
Cheap flyers are an affordable and effective way to keep your existing customers and new ones up to date and engaged with your coffee shop.
Cheap flyers are just one way we take care of your business printing needs
As well as cheap flyers in a range of sizes and finishes, we offer a comprehensive range of business materials including brochures, business cards and posters. You can provide your own artwork, or our experienced design team can create it for you from scratch.
We offer a high quality online ordering and printing service with a fast turnaround time and free delivery — and there’s always friendly help at the end of the phone if needed.
To find out more about our services – from cheap flyers to brochures and posters – please call and speak to a member of the Just-Printing team on 01903 742003.